MSc Digital
Marketing
MSc Digital
Marketing
Overview
Digital marketing is at the centre of how organisations connect with people online, build their brand and grow their business. This programme helps you understand how digital marketing works in practice, including social media, search, content, analytics and campaign planning.
You will learn how to turn ideas into effective campaigns and how to use data to improve results in a competitive digital world.
Required Modules
Digital Marketing Function, Brand Leadership and Strategy
Consumer Behaviour in the Digital World
Content Marketing and Engagement Strategies
Data Analytics and Insights for Global Marketing
AI and Automation in Digital Marketing
Ethics, Privacy and Sustainability in Digital Marketing
1 x Research or Consultancy Project
Required Modules
Digital Marketing Function, Brand Leadership and Strategy
Consumer Behaviour in the Digital World
Content Marketing and Engagement Strategies
Data Analytics and Insights for Global Marketing
AI and Automation in Digital Marketing
Ethics, Privacy and Sustainability in Digital Marketing
1 x Research or Consultancy Project
Who is this for
This programme is for students who are interested in communication, creativity, business and digital media. It is an excellent choice if you want to develop practical skills for a fast-moving area where ideas, strategy and data work together, and if you want to build a career in a modern digital environment.
Future career options
Digital marketing executive
Social media manager
SEO specialist
PPC specialist
Content creator
Campaign manager or marketing analyst
These roles can be found in agencies, businesses, charities, public organisations and international brands, across many different sectors.
Applying
Entry Requirements
Academic: 2:2 Bachelors (Honours) degree, or equivalent, in any discipline. Non-graduates will be considered individually based on relevant work experience and/or professional qualifications on a case-by-case basis.
English Language: IELTS 6.0 minimum 5.5 in each component, or equivalent.
Other: Applicants are encouraged to submit both an up-to-date CV and a supporting statement as part of the application.
Scholarships Available!
Tuition fees:
EU/UK students: €12,000
International students: €14,000
How you'll benefit from this programme
You should gain the skills to plan and run digital campaigns, understand audiences and use tools to measure results. You should also become more confident in making marketing decisions, working with digital platforms and presenting ideas clearly to others in a professional setting.